1.) Keyword Research and Analysis
We will do keyword research using industry standard tools to identify the best keywords for your business
2.) On-site Optimisation
Involves the following:
a.) Rectifying SEO errors on the website and making the website search engine friendly
b.) Title tag, Meta tag and Alt tag optimisation (10 - 12 pages a month or as per requirement)
c.) Content development and optimization (10 – 12 pages a month or as per requirement)
d.) Constantly tweaking the website throughout the campaign in accordance with the changes in search engine rankings
3.) Link Development
Involves the following:
a.) Article directory links
b.) Web directory links
c.) Social networking links
d.) Paid links
Link Quality:
* We generate links using 100% white hat techniques and do not resort to spamming.
* We do not generate resource page links
* All links generated will be search engine friendly, which means they will not be redirected or blocked using the no-follow tag. In addition links will not be on orphan pages or pages that are blocked using the robots.txt
* Links will not be generated from bad neighborhoods
* Links will not be generated from websites that are part of a link network or a hosted on the same IP
* Links are not generated using automated bots. All links generated will be 100% manual
* Links are generated using standard methods as well as using new and unique strategies
4.) Monitoring SERP(s)
We will constantly monitor the search engine result pages for keyword movements and tweak the campaign accordingly
5.) Reporting
In-depth reporting of the work done will be provided at the end of every month
Our SEO Process in Detail
Keyword Research and Analysis
A keyword research lets you find out what exactly your end customers are typing into Google and other search engines to locate services like yours. We will do an in-depth keyword research using industry standard tools to identify niche as well as general keywords. These keywords will then be used in the optimization process
On-site Optimisation
On-site optimization is the process of making your website and web-pages search engine friendly. Proper on-site optimization is crucial to the success of any SEO campaign. We will first do a website analysis to find and rectify website errors like redirection issues, broken links, canonical issues and duplication issues among others and then optimize individual pages on a month basis as per the need.
Rectifying SEO errors on the website and making the website search engine friendly
* Identifying and rectifying redirection and canonical issues if any
* Identifying and rectifying duplication issues
* Identifying and rectifying broken links & orphan pages
* Other standard checks
Title tag, Meta tag and Alt tag optimization (10 - 12 pages a month or as per requirement)
* Writing optimised title tags for pages in accordance with the keywords found during keyword research
* Writing unique meta description and keywords tags for the web pages
* Optimising images by writing alt and title tags
Content development and optimisation (10 – 12 pages a month or as per requirement)
* Tweaking existing content to insert keywords
* Writing fresh content for pages if required
We will constantly make changes to the website in accordance with the changes in search engine rankings
Link Development
1.) Article marketing (50 submissions a month):
Article marketing is an effective way to build links as well as gain exposure. As per the article marketing campaign, we write and hand-submit a high quality article to 50 different article directories. This includes press release directories as well.
* High quality article written by our expert authors
* Article is hand-submitted to 50 different article directories for publication
* We use 10 different titles to submit the article to maintain uniqueness
* Anchor text is varied after every 5 submissions
* Keywords are linked right within the article body or in the signature
* Reports at the end of month indicating published article links
Here is an example of a published article with an in-text link:
http://www.addondashboard.com/Article/Basic-Guide-to-Indoor-Container-Gardening/81033
Note: Submission is 100% manual. We do not use automated software to submit articles.
2.) Submission to Web Directories (50 submissions a month):
We submit your site to 50 unique directories every month. Our experienced staff writes an acceptable site description and submits the site to the right category for faster approvals.
* Submission to 50 unique high quality directories every month
* Submission to SEO friendly web directories that give direct followed links
* Anchor text varied as per requirement
* 100% hand (manual) submission
* Submission to niche as well as general web directories
* Reports at the end of month indicating published links
Examples of directories:
http://www.mostca.com (PR4)
http://www.veritastic.net (PR3)
http://www.yswv.org (PR3)
http://www.ukzone.info (PR3)
http://www.aemae.com (PR2)
Note: Submission is 100% manual. We do not use automated software to submit articles.
3.) Social Media Marketing (20 social network links a month):
Social media marketing or SMM is the process of promoting your website using social networks. Links from social networks got in the right manner are extremely powerful and can single handedly help boost a website’s rankings in the SERPs (search engine results pages)
Types of social media links
Social Book-marking Networks:
Social book-marking links are links generated from websites that allow you to bookmark websites.
For example: listible.com, connotea.org, fa.vorites.com
Social Blogging Networks:
Involves generating links from networks that allow social blogging.
For example: connect.ivillage.com, uvouch.com
Content Networks:
Content networks are websites that accept user submitted content. The content can then be commented upon by the community or rated
For example: gather.com, divinecaroline.com
Social Search Networks:
Social search engines are new generation search engines that work based on user input.
For example: gravee.com, oozm.com
Q & A Networks:
Q & A networks allow users to post and reply to queries.
For example: yedda.com, metafilter.com
Social Shopping Networks:
These are networks that allow users to post and review products.
For example: yub.com, chictini.com
Social Wiki sites:
Social wiki sites are those that allow users to create and rate user generated wikis.
For example: pbwiki.com
In addition to the types of networks mentioned above, we generate links from a host of other general and industry specific networks
* 20 strong social media links developed every month
* All links developed will be 100% search engine friendly
* In addition to developing links we also ensure that the URLs where the link is present is indexed by the search engines
* We have a strong presence on many social networks through quality participation directly adding more value to the links developed
* We use proper tagging where-ever necessary
* Links are generated from general as well as product/service specific social networks
* We generate supporting links wherever necessary to get the URL indexed
* We do not spam social networks; links are generated through quality participation
4.) Paid Links
We will do a paid link campaign if necessary to get links from quality related websites. A paid link campaign involves sourcing and contacting related websites, negotiating rates with interested websites and finalising an advertising agreement with them. The links developed are then monitored constantly and renewed upon expiry.
Every month 2 to 5 paid links will be generated as per the need. The following are the three main types of links that we develop:
In-text content links/blog post links: In-text content links are links that are secured from within existing content pages or blog posts. These links are generally permanent links, which means the payment needs to be made only once. The rate could range from £100/link to £200/link depending on the quality of the site
Sitewide/Blogroll links: These are links generated from sidebar of a blog that run through out all pages. These links are paid on a monthly basis and the rate could range anywhere between £50/month/link to £100/month/link depending on the quality of the blog
Homepage Only Links: Homepage links are links generated from the homepage of a website. These links are paid on a monthly basis and the rate could range anywhere between £40/month/link to £55/month/link depending on the site quality
* Links generated from 100% related websites
* A mixture of links from blogs sites as well as regular websites
* We get In-text content links, homepage links, internal page links and blogroll links
* Links monitored on a weekly basis
* Links generated only from well established websites having a good amount of back-links
* Links are not generated from websites that openly sell links
* Links are not generated from websites that are part of link networks
* Links are not generated from multiple websites that are hosted on the same IP
* Link rates are negotiated so as to get the link at the lowest possible rates
Monitoring SERP(s)
We will constantly monitor the search engine result pages for keyword movements and tweak the campaign accordingly
Reports
In-depth reporting of the work completed will be provided at the end of every month. This report will contain details of all links developed with URLs of published links.
If you'd like to request a quote or have a chat about your project give us a call or drop us an email