1st Month (Set-up): £500 for less than 30 Ad Groups (Appox 25 – 30 main keywords)
2nd Month Onwards: £350/month
Adwords Set-up
Keyword Research: We will perform a keyword research using industry standard tools to identify highly targeted keywords that are more likely to covert into sales
Creating Campaigns: We will create 2 campaigns; one focused on the ‘Google Search Network’ and another dedicated to the ‘Google Content Network’ each with different bids and daily budgets. We will then monitor these networks and increase bids for the network that work best for your site.
Creating Ad groups: Well thought-out ad-groups will be created that will help increase the CTR and thereby the “Adwords Quality Score” leading to improved ad positions for lower bids.
Adding Keywords: Each ad-group will have specific keywords that will be broad matched, phrase matched or exact matched to ensure best results.
Negative Keywords: Each Ad-group will have a custom set of negative keywords to ensure maximum elimination of invalid clicks and increase in targeted ad clicks that lead to better conversions.
Writing Ads: Each ad-group will have 2 set of ads (title and description), that will be set to run on the basis of popularity. Ads will be written in such a way that they attract attention and targeted clicks.
Adding Landing Pages: We will identify the best landing pages specific to a particular keyword or recommend improvements to facilitate site level conversion.
Adwords Management
Bid Management: Depending on your daily budget, we will set bids for keywords based on the existing competition to ensure that all your ads get maximum visibility.
Monitoring Clicks: Our staff will constantly monitor clicks to identify and prevent invalid clicks due to possible click fraud.
Conversion Tracking: We will work with your staff to implement tracking codes to aid in tracking conversions. Once this is set we will track conversions and constantly tweak the campaign to ensure that you get the best ROI. This includes changing the Title/Description of ad copy, keyword list modifications, and bid adjustments.
Monthly Analysis & Reporting: At the end of every month we will perform a analysis of campaign performance, including individual keyword costs, conversions. This will include performance trends and detailed reports.