As soon as a visitor lands on your website your message should be very clear, it should be able to quickly convey what is in it for the them.
Are you looking to build leads? Then your website should exist to promote products and services to capture leads.
Never have to many options available, concentrating on the actions, don’t distract them from the exact steps you want them to take.
1. Do we have a brandable domain name?
2. Who should we host with that will be reliable?
3. Do we need pretty urls and will we use subdomains?
4. What is our website’s business model and how are we unique?
5. Who is our target demographic and what will they search for?
6. What will the information architecture be like? What are the important top level keywords?
"We help you identify your goals even before we start your project"